Originally known in Korea, not as a K-pop artist, but as a controversial and satirical hip-hop artist, Psy (slang for “psycho” – real name, Park Jae-sang) achieved international fame in 2012 with the music video to his humorous pop song “Gangnam Style”.
Psy is considered to be the first K-pop artist to make a breakthrough in the Western music industry. He now runs a record company and management agency for up-and-coming K-pop artists. His office is located in the Gangnam neighborhood of Seul, where it all started.
If you are unfamiliar with Psy, "Gangnam Style", or even K-pop, you might need to come out of your cave for some air.
Anyway, congratulations Psy for producing the first video EVER to have more than one billion views on YouTube!
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