A few days ago, the Don Rickert Musician Shop launched a sale to celebrate the passing of the Dog Days of Summer (2018). You should check out the Farwell, Dog Days SALE at the Don Rickert Musician Shop online store. Sale runs through August 20, 2018.
So, what are the “dog days of summer” anyway? If you are like me prior to checking, you have a vague notion that “dog days” has something to do with lazy (because it is so hot) dogs during mid-summer. It turns out that the “dog days of summer” have little to do with dogs, at least the earthly kind that many folks have as pets. Here is the low-down.
The ancient Romans called the hottest, most humid days of summer “diēs caniculārēs" or “dog days." The name came about because they associated the hottest days of summer with the star Sirius. Sirius was (and still is) known as the “Dog Star" because it is the brightest star in the constellation Canis Major (Big Dog). During that part of summer, in modern times reckoned to be from July 3 to August 11, Sirius, the Dog Star rises at approximately the same time of day as the sun (i.e. dawn). Ancient Roman (and Greek as well) astrology associated the influence of Sirius with all sorts of unpleasant natural phenomena and human behavior, or lack thereof. The list of ills includes heat, drought, thunderstorms, war and bad luck. More significantly, there is lethargy, inactivity and indolence.
I do not know whether it has anything to do with some mystical influence of Sirius (the “Dog Star”) on us humans; but I can tell you with great certainly that people do not buy much of anything from us during this hottest part of the year. They never have since we started out. This “Dog Days” phenomenon (e.g. inactivity and lethargy, etc.) seems to be the experience of our colleagues and friends who run small businesses, especially purveyors of “luxury” items such as bespoke musical instruments, as well.
What does happen every year is that everyone (yes, essentially literally everyone!) decides almost simultaneously that they need an instrument some time in early September. This mad rush causes a considerable degree of stress (actually a whole lot) and even lost opportunities, as people sometimes do not want to wait their turn in the longer than normal Fall instrument build queue.
So, as the Dog Days of Summer once again come to their slothful, lazy, idle, indolent, inactive, sluggish, apathetic, lethargic, listless, languid and torpid end it is about time to shake things up. So, let’s get it going! BIG Sale on all of the best stuff!
- NEW International Travel Violin
- NEW Ranger C3 Travel Violin
- NEW Mountaineer VIII M2 Travel Violin
- NEW Mountaineer VIII Backpacker Fiddle
Octave Violins, Tenor Violas and Octave Violas
- 5-string violins
- 5-string violas
- Violoncellos da Spalla
Specials, Custom and Vintage